Greatness lies at the core of our brand philosophy, dating back to 1908. The Jura Mountains, north of the Western Alps. Swiss mechanical engineer Wolfgang Widder had embarked on a solitary expedition, driven by ambition to go where few dared venture. Through sheer tenacity, he battled a snowstorm and set forth to create his legacy, beginning with a timepiece infused with his signature style and mechanical genius. Aries Gold was born, with the prefix Aries, or Widder in German, serving as the astrological representation for perfection. The Gold suffix reinforced the esteemed virtues of class and innovation. Business was brisk, and after Widder passed on in 1943, it continued to flourish into the 1970s. Operations then shifted to Singapore, where a reputation for pioneering timekeeping equipment used in the shipping and aeronautics trades was built.
About This Product
BRACELET:SOLID STAINLESS STEEL
Aurum. Oro. Gold. Since time immemorial, this unique element has always retained a universal appeal, priding itself on a luxurious elegance few others possess. Think of gold, and the mind conjures magnificent images, be it refined Grecian age bullion, or coveted jewellery in full resplendent glory. Coupled with its indestructibility, gold represents the ultimate dream for many.
Therein lay the inspiration behind the name Aries Gold. Aries, the astrological sign depictive of the desire to always place first, and the Gold suffix which reinforces the very virtues that our brand upholds: class, desirability, timelessness and durability. All of which stemmed from one man’s vision dating to the 20th century.
In an age where few companies possessed the know-how to produce robust time instruments, Aries Gold stood out as a pioneer during the post-World War II era, specialising in the manufacture of timekeeping equipment used for the shipping and aeronautics trades. Everything was carried out with the belief that when it comes to the art of horology, nothing but the gold standard will suffice.
Bearing this mantra to heart, Aries Gold built upon its core competencies, setting out to manufacture a range of mechanical timepieces blending form, functionality and style, in 1970. Adhering to the spirit of excellence, every Aries Gold timepiece that has since been produced bears the hallmark of meticulous detailing and superior craftsmanship. More than that, each piece also provides a strong focus on monumental moments in history, drawing industrial design inspiration from diverse disciplines such as motor racing and aviation, allowing its wearer to own a rich sense of fabled heritage.
From conceptualisation through to assembly, our designers and master watchmakers continually seek to create the most robust, precise, and ergonomically viable watches, on the back of cutting-edge technology and engineering processes. This commitment to quality extends to the utilisation of only the finest Swiss and Japanese movements, alongside scratch-proof sapphire glass – practices that have carried on ever since our inception.
Under the current team’s stewardship, Swiss-registered Aries Gold has gone on to transcend international boundaries, leading to an established presence in 13 countries worldwide (including USA and Australia), with more than 250 points of sale.
But this meteoric rise was only made possible through innovation, resilience and the relentless pursuit of perfection. Because at the end of the day, time is what you make of it. And we choose to make the best of time… by creating inspirations built to last.