Carbon Coco’s new Activated Carbon Toothpaste has a unique Activated Charcoal fluoride free formula that fights cavities, plaque, gingivitis, bad breath, whitens teeth and keeps your mouth refreshed. This tooth paste reduces bacteria build-up by up to 90 percent for 12 hours and penetrates deep between teeth to fight bacteria plaque. Brush in small gentle circles for two minutes. Spit it out carefully, rinse really well and you’re done. Your mouth will feel amazingly clean. For best results use with Activated Charcoal tooth polish and Charcoal Toothbrush.