Greatness lies at the core of our brand philosophy, dating back to 1908. The Jura Mountains, north of the Western Alps. Swiss mechanical engineer Wolfgang Widder had embarked on a solitary expedition, driven by ambition to go where few dared venture. Through sheer tenacity, he battled a snowstorm and set forth to create his legacy, beginning with a timepiece infused with his signature style and mechanical genius. Aries Gold was born, with the prefix Aries, or Widder in German, serving as the astrological representation for perfection. The Gold suffix reinforced the esteemed virtues of class and innovation. Business was brisk, and after Widder passed on in 1943, it continued to flourish into the 1970s. Operations then shifted to Singapore, where a reputation for pioneering timekeeping equipment used in the shipping and aeronautics trades was built.
About This Product
The best way to secure victory is by cruising towards it. Combining superior engineering, top of the range materials, and exquisite aesthetics, the Cruiser comprises a triumphant exercise in style. Its angular 44mm casing echoes pure strength with scratch-resistant curved sapphire glass, perfectly complemented by velvety smooth satin brush strokes. Through strategic skeletonisation of the dial, this breathtaking timepiece also offers maximum exposure of its much-vaunted Japanese Miyota movement – for a look that conveys fearlessness in the face of the world. Throw in a butterfly buckle specifically designed to reduce leather wear, and the result is a contemporary innovation that puts you in full cruise control, from start to finish.