Naturtint® Permanent Hair Color Natural plant-based ingredients nourish and protect your hair while providing vibrant, long lasting color. •Specially formulated for people who want a healthier way to color their hair. •Free of Ammonia that can damage hair and leave it dull,dry and brittle. •Includes botanical extracts that revitalize hair. •Covers gray in one application. •29 mixable shades, so there's a color just right for you.